Telecom operators have another challenge to tackle from today i.e. retaining the existing customers from switching to other operators as MNP goes live. There can be two ways to tackle this, either you retain existing customers with better service and offers or lure other operators customers with attractive offers & promises. Stick to anyone of above two won’t suffice , so operators will have strategies for both as customer defection is inevitable.
The knee-jerk reaction of operators is to bring in attractive offers to entice other operators customers. BSNL has been the first to announce its MNP special offer. Now Tata Docomo follows.
Tata Docomo , the brand known for bringing in turbulence in competition by introducing difficult to match propositions, has introduced special offers keeping MNP in mind. On Tata Docomo website, it has created a seperate MNP webpage. The content on the page educates customers about what it is and why one should choose Tata Docomo to switch to .
Customers switching from any other operator to Tata Docomo ,through number portability mode get the given benefits till 31st December,2010. The offers have validity period of 6 months.
Special MNP offers for prepay customers:
- Default benefit for swtiching to Tata Docomo- Local On Net calls (own network)- 1 Paise per 6 seconds.
- More Than Full Talktime Recharges-
3. 3G offers
B. 100 MB free data per month for 6 months- credited every month
Special MNP offers For postpay Customers:
- On-net calls @1p/6sec
- 100 MB data/month for 3G network for 6 months for all customers.
- Free Itemized Bill for six months.
* Topping Options: 200 local mins or 150 STD mins or 500 SMS or 100 MB data